We’re redefining conception care by making at-home insemination safe, supported, and accessible for everyone. Founded in 2021 by Taryn and Kat, two partners who, against the odds, both became pregnant just 12 days apart using at-home insemination with the same donor! Their journey became a powerful catalyst to create something more inclusive and empowering.
Our Mission
We empower individuals and families with reliable, evidence-based products and guidance, supporting your journey to parenthood. By offering a safe and cost-effective alternative, we help make the dream of parenthood more accessible.
Our Vision
To be the trusted, go-to platform for at-home conception, offering educational resources, supportive guidance, and carefully curated products designed to help you build your family with confidence.
What sets us apart:
- Grounded in lived experience
Every kit and resource is informed by Taryn and Kat’s own TTC journey. They’ve been there, navigating the emotional and practical challenges, so they know what support truly matters.
- Inclusive & LGBTQ+ friendly
We welcome everyone on their path to parenthood. Our values reflect inclusion, respect, and celebration of diverse families. You belong here!
- Cost-effective & empowering
At-home insemination is a private, affordable alternative to clinic-based procedures like IVF and IUI, which in South Africa can cost tens of thousands of rand.
- Holistic support system
Beyond products, get access to a robust Learning Center, TTC consultations, and guidance on best practices, from donor considerations to post-insemination support.
